OptionsHouse Review

 Low-Fee Brokerage Alongside Advanced Technology

OptionsHouse aims to create value for experienced investors. They combine an expansive and intuitive platform with sophisticated research tools with trade rates below industry average. The ideal OptionsHouse customer has an investing strategy, is familiar with sophisticated research tools, and wants to build their own portfolio with minimal transaction costs.

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Best For: 

Best for experienced investors who want low-cost trading

OptionsHouse Highlights

• Provides an expansive and intuitive fully customizable trading platform
• Robust and speedy derivatives trading tools to give individual investors the ability to make sophisticated trades
• Wealth of trading and research tools combined with low fees are designed to maximize user value

Pros

• Low stock trading fees
• Low options trading fees
• Fast growing company
• Proprietary market analysis features
• Mobile trading application for phones and tablets

Cons

• $20.00 per trade for mutual funds
• No market or security specific fundamental research

Security Research 

OptionsHouse is designed to provide traders with tools for conducting technical analysis. Their trading platform gives users customized charting features and tools for the depth, details and insight needed to formulate trading strategies. Users can set preferences for time range, frequency, style, cursor, filters, horizontal or vertical padding. Their charts offer real-time quotes, 10 upper chart studies that overlay the underlying security chart and 18 lower chart studies that display related indicators separately.

For more fundamental research OptionsHouse provides several different options.  Aside from its Fundamental Report Card that displays important information commonly found on income statements, analyst rankings, price targets, and competitor comparison, OptionsHouse is partnered with OptionsMonster.  This enables users to access the researchLAB function and gain other valuable insights on trading instruments by helping to identify technical setups and other fundamental changes.

Portfolio Guidance Tools

OptionsHouse does not provide a portfolio guidance tool to mitigate portfolio risk for their clients. The firm’s core competency lies in improving an investor’s ability to enhance their own trading strategies. Active investors will enjoy their trading platform’s flexibility to set alerts, create limit orders and the ability to structure orders for future trades to ensure idea execution at the perfect time. What really sets OptionsHouse apart from other online brokerages is their proprietary tradeLAB™ platform. This tool is designed to make sure users can maximize their trades using derivatives. Users can gain the insight to maximize profit from market moves with a profit-loss-breakeven snapshot. Additionally, users can use an advanced spectral map to analyze strategies with customized metrics. These are sophisticated tools that can be of tremendous value to traders of all experience levels.

Market Analysis Tools

OptionsHouse has a derivatives focused market analysis tool that is straight forward and effective. StrategySEEK is their exclusive tool that scans live market data for thousands of option strategies targeted to a user’s inputted forecast parameters such as: a target price, a price range, outside-price-range parameters, volatility, and risk priorities. StrategySEEK uses the defined parameters to project price level probabilities so that users can perfectly suit trades to their investing philosophy. All parameters can be changed as the market evolves and strategySEEK will adjust accordingly, making it an extremely effective tool for derivatives traders.  

Fees

OptionsHouse has designed its platform to offer maximum value to users. By focusing on creating an excellent user experience for traders, and not using resources on research, OptionsHouse has minimized costs to pass on savings to consumers. Stock trades have a flat fee of $4.95 per trade and options contracts costs a $4.95 base plus $0.50 per option contract. These prices are competitive with most online brokerages that offer advanced research tools.

Quote Data

OptionsHouse offers its non-professional subscribers real-time quotes as long as the accumulated value of customers’ accounts are funded with at least $100. Delayed quotes are about 20 minutes behind real-time quotes. 

Conclusion

OptionsHouse is the perfect platform for active investors who want low cost trades with sophisticated tools. OptionsHouse really sets itself apart from other brokerages with their advanced proprietary derivatives research tools. 

About OptionsHouse

OptionsHouse was founded in 2005 as an online brokerage, and has been one of the fastest growing online trading businesses ever since. OptionsHouse has been dedicated to providing active traders with unmatched value by offering competitively low prices, an exceptionally fast platform, speedy execution, and a host of premium trading tools. OptionsHouse has earned praise in reviews from Barron’s, Investor’s Business Daily and StockBrokers.com, which is why they have attracted the financial backing of global growth investor General Atlantic.

Industry: Online Brokerage

Founded: 2005

CEO: Michael Curcio

Founders:  Danny Rosenthal, David Budworth, Matthew Hulsizer and Jennifer Just

Geos: International

Links to social pages:

• Facebook: https://www.facebook.com/OptionsHouse-322924327829908
• Twitter: https://twitter.com/OptionsHouse?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
• Google+: https://plus.google.com/110878896215047679792/about

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