Fidelity Review

Full Service Online Brokerage 


Fidelity prides itself on meeting the needs of the entire investing community. Their platform offers everything from educational videos and articles for beginner investors, portfolio and trading tools for intermediate investors to sophisticated trade platform tools and strategy execution vehicles for advanced traders. While providing the best possible trading platform, Fidelity also offers premium features and guidance, and is committed to providing customers with the best possible service, all at reasonable commission rates.

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Best For: 

Best for investors who will pay moderate commissions for a wealth of investing resources

Fidelity Highlights

  • Access to financial instruments across all asset classes and markets across the globe
  • Full suite of research materials and tools for investors of any experience level
  • n-house managed accounts offer access to fee-free risk managed and diversified funds


  • Individualized expert portfolio guidance
  • Independent research from 20+ providers
  • No fees for Fidelity-run funds
  • Host a range of complimentary events
  • Mobile trading available


  • Lowest commission rate is $7.95
  • Overwhelming for beginner investors

Expert’s Score Breakdown 

Overall rating: # 4.2

1.Security Research: # 4

2.Portfolio Guidance Tools: # 5

3.Market Analysis Tools: # 5

4.Fees: # 2

              5.Quote Data: # 5

Security Research

Every day Fidelity customers have access to current 3rd party investing research including: 

-Daily equity recaps and fundamental comments from Hightower
-Economic reports from Ned Davis Research Group and S&P Capital IQ
-Premarket-open briefings and industry and sector specific research by S&P Capital IQ

Additionally, Fidelity hosts a database that shows stock upgrades and downgrades so investors can get the market pulse on stocks. Users also get access to a research report database that has stock reports from 18 different research firms. Expert analysis from such reputable institutions can have a significant impact on a trader’s performance. With all of the knowledge gained from experts, users can apply Fidelity’s strategy testing tool to assess their investing ideas to ensure they have the best possible chance of maximizing returns. This allows Fidelity customers to have a pool of resources that rivals any other brokerage firm in the business.

Portfolio Guidance Tools

Fidelity customers can manage their own portfolio, work with Fidelity’s professionals to receive guidance, or have Fidelity completely manage a portfolio. For customers who want to manage their money themselves, Fidelity offers a host of tools and resources for portfolio guidance. Users can filter through dozens of calculators with qualified savings plan & financial goals screeners to set their own financial benchmarks and figure out the best way to achieve them. Additionally, customers can use Fidelity’s service of consulting with a qualified professional financial advisor to seek guidance on a portfolio planning strategy. 

The final portfolio management option is using Fidelity Wealth Advisor Solutions. Customers can talk to a financial consultant about a referral to an independent, registered investment advisor who can provide customized portfolio management, advice, and specialized products. The consultant will identify preferences based on information customers provide about their financial needs and goals. They will then identify three to five network advisors who may meet the criteria you have specified for your personal situation, giving Fidelity customers the flexibility to choose a financial planner with whom they connect with and can build a long-term relationship to help accomplish their objectives.

Market Analysis Tools 


Fidelity hosts and curates a large library of both technical and fundamental analysis educational materials for their users. Customers can choose from topic, product, type, and skill level screeners to search for expert created videos and articles that will help users expand their investing knowledge base in an effort to enhance trading strategies. Fidelity also offers preset expert strategies for users to employ or modify based on their own investing ideas.

Fidelity has used their longstanding expertise to build technical indicators into their trading platform. Users can see trade signals and expert strategies for US & international stocks, options, mutual funds, bonds and ETFs. Additionally Fidelity has partnered with Thomson Reuters to provide industry and sector specific fundamental and technical research that includes bull views and bear views in each category. This is an excellent tool for users to get expert market insights that will help them develop their own investing ideas and strategies. 





All online US equity trades, any number of shares or trades              

$7.95 per trade



All online options trades


$7.95 per trade, plus $0.75 per contract



Purchase 70 iShares ETFs online



Purchase 11 Fidelity sector ETFs online



Purchase 3 Fidelity active fixed-income ETFs



All other ETFs


$7.95 per trade

Bonds and CDs


New issues



Secondary issues


$1.00 per bond

US Treasury Auctions online



US Treasury Auctions representative assisted


Flat fee of $19.95

Mutual Funds


Fidelity funds



No Transaction Fee (NTF) non-Fidelity funds:


$0.00 on purchase. $49.95 on redemption if held less than 60 days

Transaction Fee non-Fidelity funds:


$49.95 per purchase. $0.00 on redemption



Quote Data

Fidelity offers its customer streaming real-time quotes on their trading platforms. Fidelity commits to superior trade execution, and will seek out price improvement opportunities with their Order Flow Management Team, who monitor execution prices to confirm they meet Fidelity’s high standards. Users get to use sophisticated trading tools such as trailing stops and conditional orders, margin accounts, short borrowing, bond ladders and more. Fidelity has all the tools investors of any level need to trade. 


Fidelity is one of the top brands in the online brokerage industry. They offer the trading platform, research, and analysis tools for investors of any activity level to execute their portfolio’s strategies effectively. Fidelity provides the portfolio guidance tools and resources to help investors of any experience level reach their long-term financial goals.

About Fidelity 


Fidelity Investments is a US based multinational financial services corporation that is the second largest mutual fund and financial services group in the world. Fidelity manages Fidelity Contrafund, one of the largest mutual funds in the world, with $100 billion in assets under management. Fidelity Investments as a whole boasts over $2 trillion in assets. With their resources and commitment to providing excellent services to their customers, they have been the recipient of several prestigious awards. Fidelity perennially earns awards from including: Best iPad App, Best Retirement Services, #1 Overall, #1 Order Execution, #1 International Trading, and #1 Email Support.


Industry: Financial Services

Founded: 1946

CEO: Abigail Johnson

Founder:  Edward Johnson, II

Geos: Worldwide

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